The acquisition of Sideplay Entertainment, a digital iLottery content provider, by Scientific Games Corporation has allowed the company to extend its digital portfolio further.
Aside from the Sideplay arrangement, Scientific Games announced intentions to sell its lottery and sports betting operations in late June to deleverage the company and free up funds for future digital investment.
The iLottery game portfolio of Scientific Games will be expanded to incorporate all of Sideplay’s content, pending approval from regulatory authorities.
When Sideplay Entertainment was founded in 2003, it had already developed more than 270 quick-win games, including Sherlock Holmes, Mouse Trap, and Bubble Burst Bingo, which had together been played more than 100 million times. Sideplay is also the primary supplier of digital instant games to the National Lottery of the United Kingdom.
“We are thrilled to welcome Steve Hickson and the entire Sideplay team to Scientific Games Lottery Group to help us advance our strategy as a growth company delivering the best retail and digital content, platforms, and game category services that maximize proceeds for our lottery customers,” said Pat McHugh, Chief Executive Officer of Scientific Games Lottery Group.
It comes after Scientific Games finalized its acquisition of gaming content company Lightning Box earlier this month to enhance its digital market growth strategy. The deal is still subject to regulatory clearance.
The financial specifics of the transaction were not disclosed. Still, Scientific Games claimed that the purchase would help the company achieve its strategic goal of becoming a content-led sustainable growth company while also strengthening its in-house studios.
What can NJ players expect from Scientific Games?
Scientific Games is one of the leading game providers internationally and is partnered with a number of online casinos in America.
Here are some American online casinos where you can find their most popular titles:
Scientific Games’ library is ever-growing, but here’s a sample of what NJ players will find:
- 88 Fortunes – Lucky Gong
- Epic Fortunes
- Cash Burst – Orb of Atlantis
- Cash Falls – Huo Zhu
- SuperAnyways – Cascading Gems
- Penny Pier – Step Right Up