SIS (Sports Information Services) has partnered with bet365 to offer non-tournament esports betting to New Jersey residents.
The two companies, which are both based in the UK, already had a partnership covering greyhound racing and live numbers supply, but the new deal represents a significant expansion and a first for the state.
Leading the product rollout will be Ebasketball and SIS’s H2H Global Gaming League – which hosts around 150,000 events per year. New Jersey bettors can expect to enjoy ultra-low latency live streaming, professional live caster commentary, ESIC-trained referees, and comprehensive on-screen infographics.
CEO of SIS and President of SIS Content Services, Richard Ames, said: “We believe our end-to-end Competitive Gaming solution provides everything that a sportsbook needs – including the highest levels of integrity, frequent events, and superior margins – and that bettors in New Jersey will respond positively to bet365’s offering, starting with Ebasketball.
“We have made good progress to date in the US with SIS Content Services Inc. and this new deal with our long-term partner bet365 is further evidence of our products gaining traction in this key market.”
Vice President, SIS Content Services, Michelle Fischer, added: “The United States is the second largest esports market and fastest growing sports betting market in the world. We are ecstatic to be able to launch SIS’ esports offering in New Jersey, which we see as the first milestone in our strategy.”
The news proves big operators like bet365 still have faith in esports betting, despite the experiences of companies like EEG (Esports Entertainment Group) – which recently pulled the plug on its Vie.gg esports betting platform.